In the fourth episode of the series, I had the privilege of speaking to Dallas Mavericks' CEO Cynthia "Cynt" Marshall, an especially poignant conversation that came at the same time we're examining the racist behaviors that have tainted our country for so long. She discusses surviving colon cancer, her rise in corporate America and other events that helped shape who she is. The job offer came from Dallas Mavericks owner Mark Cuban. The NBA was really pushing for us to go to CDC.gov and do our homework, and I did that.. Available in your area. "Mark Cuban's mandate to me was to transform the culture," Marshall said of the directive she was given upon her hiring. While on paper its just another name, Marshall represents a historic transformation in the team's culture. The Mavericks introduced Cynthia Marshall as their interim CEO on Monday, after the former chief diversity officer and vice president of human resources at AT&T was recruited by owner Mark Cuban . The NBA franchise had come under fire after. To achieve it in 100 days, Cynthia outlined six core values that Mavs employees can live by. Cynthia Marshall Biography. Not everyone gets to sit onthe Mavericks logo on the AAC court. Here's the story The Undefeated ran on Marshall in February, when she was hired as interim CEO.] The Black community has expressed skepticism toward medical advancements partly because of the Tuskegee Syphilis Study, a government-backed initiative that misled 400 Black sharecroppers into thinking they were receiving treatment when they actually remained untreated test subjects. For Dallas Mavericks CEO Cynt Marshall, the path to success has . Go out there and explore life, explore different careers. Talent Connect, Have blog stories delivered to your inbox, allegations of sexual harassment and a toxic workplace culture, serious instances of sexual harassment and inappropriate behavior, Zero-tolerance policies do have the potential to backfire, leadership team was composed entirely of white men, most NBA teams have reevaluated their own cultures, 4 Practical Ways to Get Skills-First Hiring Right, Why the 4-Day Workweek is Gathering New Momentum, 5 Workplace Trends to Lose in 2023 and 3 That Need to Keep Going. "Even when we are going through a crisis, even when we have bad headlines, even when they don't know what's real and that what's not real, they are here for us.". Forbes SportsMoney (@ForbesSports) January 26, 2020 In Marshall's four years with the Mavericks, 62% of her current staff have been new hires and include employees of almost every generation. As the Mavs' new CEO, Cynthia got to work at once, outlining a 100-day plan before she even started the role. For the past four home games, the Mavericks have invited up to 1,500 vaccinated essential workers, including healthcare employees, first responders, grocery store workers and postal carriers. Marshall became impressed with Cubans pitch. She hit the ground running setting up a number of policies, establishing a complaint process, creating an ethics hotline, and launching an internal advisory council. Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. Ill add up license plate numbers and divide them, or do square roots., Dont let anyone lock you in to what they want you to be. Marshall oversees the organizations work-place practices, community events and business operations. the official stats partner of the NBA. Like this story? Do you have a sports website? Normally it is a half-caf, nonfat, grande vanilla latte., I was working on a huge project at AT&T. Join our linker program. Marshall has a real knack for learning the right lessons from the setbacks she's had to endure in her life. Prior to joining the Mavs, Marshall founded Marshalling Resources, a consulting firm specializing in Leadership, Diversity & Inclusion, Culture Transformation, and overall optimization of people resources. They're not selfish. When she first worked at AT&T at 21 years old in 1981, Marshall said she was told to take her braids out and not to wear red shoes. Some of those included installing a confidential hotline and employee surveys to report concerns, hiring compliance officers to investigate allegations promptly and launching the Women of Mavs Empowering Network to help staff female employees with career development and networking opportunities. She just raised us to have really, really big dreams and we could do whatever we wanted to do.. Carolyn Gardener is absolutely amazing. Along the way, she married the love of her life, Kenny. "Not that they won't occur, but that, when they occur and when they are proven, we don't have tolerance for it.". "We're not guaranteeing that bad things won't happen. Marshall asked probing questions to Cuban, who told USA TODAY Sports he had no reason not to be completely honest with her on that or any issue. And Marshall then implemented various policies to improve the organizations practices. Marshall said her husband experienced some fatigue and achiness, while she only felt sore from the shot. I got in the car, pulled out of my driveway, and about 10 minutes later I realized I had forgotten to put on my skirt. When it comes to leadership, Marshall has real wisdom to share. Ive learned it and Ive lived it., I am a true math geek. That's how you create business. I love my honeys. In fact, he had some words that were much harsher than that and said pretty much we'd make our money on the street.. Related: 10 Leadership Lessons from Waze CEO Noam Bardin. Copyright 2023 Entrepreneur Media, Inc. All rights reserved. The Mavericks organization has a process whereby everyone gets to contribute and put their ideas and their energy into a new way of operating. "It's easy to get lost, but your roots can be a beacon for you in times of trouble. For more of the incredible lessons learned along Cynt Marshall's inspiring journey, watch the hour-plus webinar. The immediate priorities were developing a womens agenda, institutionalizing an inclusive culture and creating a better employee complaint process and operations infrastructure. As Cuban wrote in an e-mail, she was able to provide perspectives that I didn't have. Marshall listened to various Mavericks employees, who shared concerns both about the allegations and wishes for her to help the organization address them. Marshall reported she and her husband felt fine shortly afterwards. And once you get rid of all the small cubicles and silos that people were in because physically, people were in silos but they were also working like they were in silos the message I wanted to send to my boss and anybody else that walks in there is, Yeah, when you see the Mavs logo and you see all of us, we're the team too. HIGH POINT, N.C., April 27, 2021 - High Point University announces that Cynthia "Cynt" Marshall, the CEO of the Dallas Mavericks NBA team, will deliver Commencement addresses on May 7 and May 8. I know I wont be.. Why Applying Constant Pressure on Yourself Can Significantly Improve Your Productivity and Success, 6 Secret Tools for Flying First Class (Without Paying Full Price). Click to reveal Or write about sports? When Cynthia "Cynt" Marshall was hired as CEO, her vision was for the Mavericks organization to become the NBA standard for inclusion and diversity. And it's not lost on anyone that this example is all too real right now. We were just buddies. But, at her mother's and teachers' urgings, she worked hard to strive for more. He hoped that Cynthia, an expert in diversity and inclusion, could turn things around. Misogyny, sexual harassment, a lack of salary . Cynthia G. Marshall serves as Director of the Company. Prior to her joining the Mavs, Marshall founded Marshalling . PHOENIX Dallas Mavericks CEO Cynthia Marshall was sitting in a suite at Footprint Center before a playoff game last week when she proudly turned around and said, "Take a look at my team." Standing nearby and smiling brightly weren't members of the Mavericks' roster. Some things are okay to drop, because they're rubber balls, and they're eager to return to you. We need to take time to know each other. These next steps are crucial for all of us. For the past several years, I've had the pleasure of interviewing tech founders and CEOs on stage before an audience of entrepreneurs and investors as part of my Startups Uncensored monthly event in Southern California. She also became one of the schools first Black cheerleaders and first Black member of her sorority, Delta Gamma. Subscribe to ESPN on YouT. Feb 26, 2018; Dallas, TX, USA; Dallas Mavericks interim CEO Cynthia Marshall watches the game between the Mavericks and the Indiana Pacers with Mavericks owner Mark Cuban at the American Airlines Center. A Division of NBC Universal, Cynt Marshall and Mark Cuban at a Dallas Mavericks press conference, Mark Cuban says Amazon smartest company in the universe, 73-year-old pays $370/month to live in a 1,066-square-foot airplane, 26-year-old coffee CEO lives on $25,000 a year outside of NYC, 31-year-old makes $15,000/mo recording voiceovers, works '3 to 5 hours per day'. Dallas Mavericks CEO Cynt Marshall on resilience and authenticity. So, I had to go back and get it.. We need to start making the right decision every day. Marshall didnt change the organizational culture at AT&T by herself, and she knew she wouldn't do it alone as the new Mavericks CEO and only black female CEO in the NBA. The Mavericks' leadership went from having no women in permanent leadership positions to a current leadership team that is almost 50 percent women and 47 percent people of color. And Marshall says Cuban's decision is having a ripple effect. We are capable, Marshall said. People know they can speak up and bring a perspective we may not have thought of before. The tininess acts of kindness like holding a door for someone or helping someone with their bags can have an enormous impact as it relates to business opportunities, the authors found. And we joke about it because, as I said to him, he didn't know me either!". These are just a few of the many adjectives one could use to describe Dallas Mavericks CEO Cynthia Marshall. Eventide. Cynthia "Cynt" Marshall. 750 North St.Paul St. they wondered. Normally it is a half-caf, nonfat, grande vanilla latte., Funny Experience: I was working on a huge project at AT&T. When Mark Cuban contacted Cynt Marshall about joining the Dallas Mavericks three years ago, however, Marshalls ignorance emerged. It's so exciting right now. Carolyn Gardener is absolutely amazing. It needs to be okay for anyone internally to ask, "Are we okay? Stay open because you dont know where youll end up., This time of year, pumpkin spiced latte. She made some big decisions early on in life, starting when I was three months old to move from Birmingham, Alabama, to California, so her kids would not grow up in the segregated South., Toughest Challenge: Coming in as a woman of color to a culture that had not valued women the way they should have. No spam, ever. In February, Cynthia Marshall took over as CEO of the Dallas Mavericks becoming the first African-American female CEO in the NBA. Two weeks ago, Marshall and her husband, Kenneth, received the second dose of the vaccine after both became eligible because of their previous health conditions. No wonder Cuban touted Marshall for her vision, leadership, communication and business skills., We have more diverseideas and initiatives coming from our team, Cuban wrote in an e-mail to USA TODAY Sports. So why not just be nice to everyone. Cuban sought a diversity and inclusion expert to revamp the global organization and make it a transparent space for every employee. In Marshalls four years with the Mavericks, 62% of her current staff have been new hires and include employees of almost every generation. I'm just, I'm beside myself., PORTLAND Ore. (AP) Damian Lillard scored 40 points and the Trail Blazers beat the Dallas Mavericks 140-123 on Sunday night, giving Portland consecutive wins for the first time since mid-December. In the June episode, Marshall details how she is improving that culture, and shares personal stories of trauma and perseverance . Marshall has mastered the challenge of building culture and sustaining it. "We are special," Marshall said, laughing about the setting. Vedang Uniyal October 21, 2021. This One Question Will Make You a Better Thinker. She arrived after the team's operations faced national media scrutiny for a toxic work environment. NBAcoaches and players have expressed mixed feelings for receiving the vaccine once it becomes available. Related: Fried? Cynthia says every decision the leadership team makes is guided by these values. Marshall became a welcome voice on how the Mavericks handled the national anthem, invited vaccinated essential workers to games and helped the NBA with promotional efforts on taking the COVID-19 vaccine. Cynthia "Cynt" Marshall was born in Alabama, but her family moved to Richmond, California when her parents decided they did not want to raise their children in the Jim Crow South. And at LinkedIn Talent Connect this year, Cynthia outlined just a few of the steps she took to make this possible. Alexandria, Va. SHRM (the Society for Human Resource Management) announced today Cynthia "Cynt" Marshall, CEO of the Dallas Mavericks, will speak at the SHRM INCLUSION 2022 conference on. Allen broke. Perhaps. Thats not who I am. Is this particular process working as well as it could?". I realized that some people just have never been exposed to it, Marshall said. She made it clear, she was in charge. She also opens up about her faith, motherhood, losing her child and beating . I cant be the last, and I wont be the last. I wanted to be a math teacher growing up, and I sit and do crazy things when Im in the car, riding around with my husband. Later in high school, her dad left and her parents soon divorced. Stay up to speed on DFWs fast-moving business community with weekly news reports, interviews, and insights. "When I was 15 years old, my father broke my nose," she said. The playbook is designed to empower, uplift, and ultimately retain female employees by providing mentorship opportunities and ensuring they feel respected and supported. I love numbers. You can watch it by subscribing to another package available in your area. Its that simple, Marshall said. Once a Skeptic, Elon Musk Now Embraces This Divisive Workplace Policy and You Should, Too. If somebody is willing enough and brave enough to come up whether theyre admitting or not that theyve never been exposed to an African American person or Black hair or whatever, then Im not offended by that. NPR's A Martinez talks to Cynt Marshall about her memoir: You've Been Chosen. At the time the book was published, Marshall was a senior executive at AT&T in Silicon Valley. When former AT&T executive Cynt Marshall was named CEO of the Dallas Mavericks in 2018, she became the first woman to lead the team's front office. When Cynthia first arrived at the Mavs, women were not always earning the same amount as men for equal work. The Mavericks plan to continue this practice for the rest of the season, which has included tributes of essential workers on the arena scoreboard. She and her husband affectionately refer to the daughter they lost, Karolyn, as "Special K." She's also the reason the Marshalls eventually looked to adoption. The content you are trying to watch is not part of your current subscription. Read our privacy policy for more information. Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. When Marshall was hired as new the CEO of the Mavs in March 2018, she set her sights on a culture transformation. And Dallas Mavericks CEO Cynt Marshall says that's what she is currently getting from her boss, billionaire Mavericks owner Mark Cuban. The NBA franchise had come under fire after workers complained of a hostile and toxic work environment. The team's new CEO, Cynthia Marshall, said during an appearance on ESPN's The Jump on Wednesday that Mavericks owner Mark Cuban has given her the mandate to "transform the culture," a task that is well underway. The book is meant to debunk the adage "nice guys finish last" in business. I was taught to have big dreams, and I had big dreams. "[The book] made me feel good about the fact that people have said I was nice. She brought a 100 day plan, transparency . "I've never been embarrassed about being poor when I was a kid, or about any of that," Marshall says. All-Star Luka Doncic and the Mavs entered Mondays action as the No. "The Power of Nice"was written by two advertising executives who tell real-life stories about people (including some celebrities) using positive tactics and acts of kindness to succeed. I wanted to be a math teacher growing up, and I sit and do crazy things when Im in the car, riding around with my husband. "Dream, focus, pray and act. Marshall withdrew her interest in the job because of those racially insensitive commands. This visible commitment helps ensure the values are felt in the halls, rather than just being written on the walls. DALLAS (AP) Mark Cuban let his new CEO do most of the talking Monday when former AT&T executive Cynthia Marshall was introduced to the public a week after a report that . This was originally published in the October issue ofD CEO. The action you just performed triggered the security solution. The latest news, articles, and resources sent to your inbox. The Mavs completed that plan in August setting a new standard for NBA teams in the. On Wednesday, the NBA suspended its season after a Utah Jazz player tested positive for the coronavirus. Every voice matters and everyone belongs, she said. Visit www.dallas500.com for more. Cynt Marshall's story began in the Richmond, California housing projects, where she grew up in a home impacted by domestic violence and systemic racism. The Mavs CEO takes inspiration from her mother and loves a good PSL. I just didnt know who he was.. You have an active subscription so your current home zip code cannot be changed. These Are the Hottest Franchises to Watch in 2023. Prioritizing women in leadership wasn't just her goal. Cynt Marshall was named CEO of the Dallas Mavericks in 2018, she became the first woman to lead the teams front office. With the Mavericks, Marshall has focused on hiring a diverse and inclusive executive team. Prioritizing women in leadership wasnt just her goal. 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