prefer brands who are friendly and only 33% prefer snarky. Many celebrities have their own product lines but few change an entire industry. In Italy, the brand was launched exclusively at Sephora on April 6th 2018. Since the brand sells different shades and colors, diverse influencers from all backgrounds are able to film reviews of the product. The requirements for make-up tools and lotions are incredibly time-specific at the present period, requiring different qualities (Yang & Lee, 2016). Setting up a brand in a foreign country can be challenging if the country is not market prepared for the product being offered. The beauty industry continues to learn a thing or two with the many marketing strategies available. A successful marketing strategy might provide the business with a strategic advantage against its opponents and secure its prosperity (Keller, 2016). Even though not all of Rihannas social media followers purchase Fentys products, theyre well aware of the brand. The Associate Manager for FENTY BEAUTY, drives the business by partnering closely with cross functional teams to bring the Global Brand vision to life. At the end of the day, not only are consumers finding their complexion, they are also seeing themselves in the physical variation of the models. It will require a change in pricing strategies to lower the prices to make the imports affordable and change the marketing strategies for cheaper and less vibrant ones. (Use the information from my course project only) Create a presentation that summarizes your Marketing Plan paper using the outline below. . Using a combination of superior products, celebrity endorsements, social media influencers, impeccably-timed launches, and brand awareness, Fenty has skyrocketed to success. Theres a synergy between all of Rihannas brands. Innovative and forward thinking, Fenty promotes inclusivity for all. It didn't matter if something had never been done before, the goal was to try and fail and learn from the experienceto be different is the biggest risk a new company can take. The Fenty Beauty content-marketing strategy gives Rihanna's brand a voice, providing platforms where her customers can also find theirs. The most prominent venues are Instagram and Facebook for younger age groups and YouTube and Twitter for older generations (Ortiz-Ospina, 2019). The marketing mix strategy elements were thoroughly discussed, and three out of five communication mix strategies will be implemented and the suggested campaign. "Fenty Beauty Skin Foundation's Strategic Marketing Plan." Fenty Beauty by Rihanna was created with promise of inclusion for all women. Fenty Beauty is a law-abiding brand, and it plans to stay that way even in future. BusinessEssay, 1 Dec. 2022, business-essay.com/fenty-beauty-skin-foundations-strategic-marketing-plan/. They post 410 times daily. Additionally, Fenty displayed a diverse range of models from different backgrounds, ethnicities, and styles in their campaign launch video. In contrast, functional structure enhances planning, organization, and control within the business because people of groups are formed and assigned to work on only the assigned specific roles or tasks (Gebauer et al., 2019). One day after, they sent the email Its Cyber Week, baby! This will ensure that the advertisement is ethical and culturally friendly. Fenty Beauty's ProFiltr foundation has 40 shades, the most of any brand at the date of Fenty's launch. With over 40 shades ranging from the lightest skin tones to the most sun-kissed skin tones, Fenty Beauty was one of the first beauty brands to make every color and undertone not only seen but heard as well. By Karen Tang and Tricia McKinnon. The following procedural plan will be followed in examining establishing the right marketing distribution channel to be followed. They were solving a problem a lot of women. Fenty Beauty. Smaller body types are not the norm for a Fenty Model, body types with varying shapes and sizes model the makeup. Fenty has been at the forefront of the cosmetic industry since its launch. Additionally, the new cosmetics line will be superior in duration compared to the original one. More so, the brand management of Fenty Beauty uses online marketing and onsite retailers for promotion. Finally, technological advancements of the current age, such as online marketing, will be utilized. What about Fenty Beauty subject lines then? A business venturing or aspiring to international sales needs to carry out research to make a generalized comparison between it and other business that have succeeded in the market (Baldauf & Lee, 2011). (2017). January 18th, 2018 Launched in early September, Rihanna's Fenty Beauty makeup line is easily one of the highlights of 2017. Marketing 1 Marketing & Planning Strategies for Rihanna's Fenty Beauty Make-up Line By (Insert Thus, they have a significant impact on planning, organization, and control of market operations of a business or company. Although all makeup brands cant be Fenty, below are some lessons from the beauty giant. These organizations are considered the most profitable skin foundations suppliers, occupying a large number of market shares. With the help of globalization drivers, it has introduced plenty of arrangements into the business envi- ronment and has extensively altered . Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3641279, Kaye, E. J. At the time of launch, the brandbroke the glass ceiling byincludingthe. Just a fun fact - on the last emails we received from Fenty Beauty, 17% had emojis on the subject line. Rihanna is well aware that this vibe will hit the right note with Fentys audience. FXStreet. Lets dive right into it. Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict customer behavior. The new skincare line suggested for release employs the concept previously presented by Fenty Beauty, which specializes in the production of merchandise used by people of various appearances and social statuses. Web. Fenty Beauty has a responsibility to uphold ethical behaviour when conducting its business by promoting a culture that observes and promotes ethics and the managers and leaders lead by example. Their instagram feed is a mix of product shots and User Generated Content. (2022, December 1). Now lets talk about Fenty Beautys promo emails during special events. Thus, this foundation will be distributed through the retail organizations that have already signed a contract with Fenty Beauty. This combination of standardization (same product) and adaptation (different packaging, different countries) is essential to incorporate the beauty industrys differences for different countries, ages, and gender of the target market. A. Ahmady, G. A., Mehrpour, M., & Nikooravesh, A. Thus, planning, organization, and control of market activities become challenging since every existing group of the company may operate differently from one another despite working toward achieving shared goals. Web. However, these four structures give different results when used. The push strategy will incorporate making the products available for customers and presenting them closer to them. Thus, coordinating these two groups becomes easy because they do not interfere with the activities of one another. Rihanna spent years developing her makeup range, and it paid up at the launch. Secondly, the mix comprises of the recommendations to be followed based on how the cannel can combine multiple channels, associated advantages and disadvantages of the combination (HR & Aithal 2020). Fentys products arent only innovative, they also offer aesthetics. This has resulted in an unprecedented buzz in the beauty industry. The brand has made huge profits owing to the value added to the products. Also, having global business to business sales helps in making sales to a team of real individuals and connecting to various people or business at advanced levels in the market. Header Image Source: Photo by Jazmin Quaynor on Unsplash To start, we're embracing the 3 R's: Reduce, reuse, recycle. Fenty Beauty has several categories of products to accommodate their diverse customer base. As these compounds relate to the same organization, customer relationships should be handled according to the existing rules. Currently supporting the Product Strategy team at Fenty Beauty by Rihanna. The first email goes Celebrate Singles Day with $15 Lipsticks , On the second day of the campaign, they sent another promo email with the subject Sooo good for smoochin , After one day, here came another email You ready to unbutton this promo? Contrary to the brand management strategies of price differentiation in the host market, the domestic market enhances brand management through quality over the competitors and through social media promotion via Rihannas social media accounts, making it famous worldwide. Within the first month alone, the companydid $100 million in sales. Retailing and exporting are direct distribution channels that will allow consumers to get the audience to get Fenty beauty products directly (HR & Aithal 2020). Thus, it is prominent to indicate that people suffering from oily skin complications can use the proposed product. Doing research is very vital. The range was celebrated for also including those with albinism. Not only is it important to make a truly amazing product it's also imperative to connect with your audience emotionally making them feel seen. The brand encourages its customers to make use of the hashtags to post their content when they make use of Fenty Beauty products. Direct distribution channel allows consumers to directly buy products from the manufactures while indirect distribution channel allows the consumers to receive the products through intermediaries, and not directly from manufactures. Fentys launch was explosive because it took place during a critical time in the makeup and fashion industry: New York Fashion Week. Her vision of "Beauty for All" became our marketing mission. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. In the contemporary world, technological advancement is on the rise. it includes tutorials and beauty tips. The Fenty Beauty products are well manicured to fit well in any society as it puts in mind factors like gender and age. However, the lesson in this Fenty beauty marketing strategy is clear; when you dont cater to your customers needs first, someone else will. . The first one is the information on the most effective channels that can be used taking into account the priorities of the consumers. Such actions can be highly beneficial as they address both the consumer and trade firms, but these promotions are much less efficient during long-term campaigns. Thus, succeeding in these international sales will require a collective understanding of the adaptation language and cultural skills in a new global market. Thabit, T., & Raewf, M.. (2018). Therefore, a decline in the host currency means will make the U.S imports expensive, and it will open a broader opportunity for business expansion (Gulyi, 2020). Rihanna kept up with this trend by making appearances at brand launches in various fashionable cities like London, Madrid, and Paris. Service orientation of organizational structures. Taking a more global requires a company to venture into international markets. Each Fentys YouTube channel is also invaluable to Fenty Beautys marketing strategy. Her vision of "Beauty for All" became our marketing mission. 36 5 Methodology 38 6 Conclusion 44 At the time, there wasn't a brand that truly reached everyone from the lightest skin to the . OUR FIRST STEPS REDUCE As we develop products, we're thinking from the ground up to reduce excess packaging, from reducing new plastic generation per unit by incorporating post-consumer recycled material, to streamlining boxes and exterior product packaging. Why purchase makeup from a brand who doesn't even have any representation that looks like you? Fenty Beauty is competing with the best brands in the industry which only shows the level of commitment to the product. BusinessEssay. Managing these relations should be attempted by sustaining a positive public image of the company and social expectations construction (Naumovska & Blazeska, 2016). Many mainstream brands reconcile inclusivity with clear cut borders and will include a few variation skin tones of smaller models (again usually all female). Naturally, several other brands took the initiative after Fentys successful launch and offered similar products for people of color. On the same day they sent another email with the subject isiah, your exclusive 30% off everything ENDS TOMORROW but with the same content. Setting up a brand in a foreign country can be challenging if the country is not market prepared for the product being offered. Globally sourced clean ingredients: Fenty skin. However, what is impressive is its blend of content which includes testimonies and reviews from some of the most respected influencers in the beauty industry. Sharing marketing knowledge and things i find interesting, Why is video important for business? BusinessEssay. It is the practice of managing communication made by a company about the product in the broader media. Fentys products focus on solving their customers pain points. Get your customized and 100% plagiarism-free paper done in as little as 3 hours Let's start 322 specialists online Product Description Probus Publishing Co.. Ahani, A., Nilashi, M., Ibrahim, O., Sanzogni, L., & Weaven, S. (2019). Fenty Beauty is famous for its vast inclusivity across different sex and skin tones, the most popular is Pro FiltR foundation. The channels of distribution chosen for this product will be comprised of online markets and retail stores. In-depth knowledge of the language and culture of various global markets where the company does business is critical. As stated before, Fenty Beauty addresses an extensive range of customers, so it would be prominent to involve advertising and sales promotion features. The first factor is the unit value of the product under consideration. Negating the disadvantages of sales incentives is possible through public relations development. The unapologetic, empowering line speaks both to Fenty Beauty's brand purpose and audience. Such a method allows the clients to compare the compounds available and to choose the most reasonable pricing. In this work, a strategic marketing plan for the Fenty Beauty skin foundation will be proposed, and the implementation of the integrated marketing communications (IMC) approach will be discussed. You will work across the global organization and have the ability to parallel path multiple deadlines. An extensive marketing plan is required before releasing the product to the mass market. The reason being their customers are in different time zones which means customer A in New York might only see 60% of what you post during the day and customer B in Paris might only see 70%. Customized products are the ones made based on customer needs. However, the business must have a well-defined priority to prevent confusions since employees will have to report to many managers. International Journal of Case Studies in Business, IT, and Education (IGCSE),4(1), 136-154. Additionally, Fenty also provides a practical function for their wide range of Match Stix. Fentys success on YouTube can also be attributed to the brands channel. Slices research company shared that Fenty Beauty was well on its way to outsell Kylie Cosmetics, Kat Von D, and several other high-performing brands. We can expect to see more collaborations in the future between her brands . 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